The CEOs of YouTube, Slack and Whole Foods All Have Liberal Arts Degrees. Here's Why That Matters

自由主义和美术的经验可以给你一个创意优势。
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The CEOs of YouTube, Slack and Whole Foods All Have Liberal Arts Degrees. Here's Why That Matters
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Whole Foods, whose 500 stores employ over 91,000 people, made waves in 2017 when Amazon acquired the company for $13.7 billion. Workplace messaging powerhouse松弛was acquired by Salesforce recently for a whopping $27.7 billion. AndYouTube., the third most-popular website on the internet, has over 5 billion videos on its platform watched every single day.

What do these成功案例都是共同的?其首席执行官— leaders at the forefront of their industries — have degrees in the.

YouTube首席执行官’s original plan after studying history and literature at Harvard was to pursue a PhD and go into academia. A piqued interest in technology one summer led her to add a computer science elective in her senior year.

1998年,她租了她的车库,给了两个名字的家伙和Sergey Brin,在那个时间内建造了将成为的搜索引擎. Wojcicki later became Google employee no. 16, eventually persuaded the founders to acquire YouTube in 2006 for $1.65 billion — an acquisition lauded as one of the best buys of the 21st century — and eight years later was tapped for the CEO role.

有关:这一款视频让谷歌在2006年购买YouTube

对于文学专业来说,这是一个不寻常的扭曲。但它真的吗?自由艺术思想家们使用聪明的人比你想象的更频繁地进入商业食物链的顶端:

  • 前雅进首席执行官Andrea Jung来自普林斯顿的英语学位;

  • Chipotle创始人和前首席执行官Steve Ells在科罗拉多大学学习艺术史;

  • 前任的CEOwas a history major before becoming the third African American CEO of a Fortune 500 company.

This topic of career reinvention is a personal one for me. What I do now as a content marketing consultant couldn’t be further from what I studied in school; with not one but two degrees in classical French Horn, I was an aspiring orchestra musician with big dreams — and very little business acumen at first.

多年来,我低头看着我的学校经历作为浪费金钱和机会。但随着时间的推移,我来认识到我磨练的技能 - 创造性的思维,韧性和在压力下表现 - 已成为我最大的创业武器。beplay体育提款

如果你是思想家或表演者,might be a perfect fit for you. Here are three ways to leverage your liberal or fine arts background and get a running start.

通过您的价值主张充分工作

Product development requires rigorous testing and a willingness to work through your logic all the way down to the bone. If you ever studied classics, you know that the trivium — grammar, logic and rhetoric — was taught first to pupils of the past because its fluency ensured the comprehension of all other studies.

Slack Ceo Stewart Butterfield认为他的热情通过争论哲学学历。根据串行企业家,beplay体育提款studyingthe great thinkers taught him to write well and showed him how to effectively run and lead meetings.

有关:Slack背后的联合创始人分享了去年140次的东西 - 以及如何帮助预防倦怠

Additionally,researchfrom the Andrew W. Mellon foundation debunked the notion that studying the arts or humanities is a career death wish. Although a liberal arts degree might not have you earning the same amount as engineers in your twenties, graduates achieve economic mobility more often than mainstream advice would have you believe.

What you will have in your twenties is a propensity for good ideas. Your value proposition is like a term paper or thesis, except that it’s more fun because it will potentially make you money.很多钱。Be relentless with revisions and frequently test your value proposition in the market.

Scan for emerging opportunities

市场和技术不断转移,随着这些构造板材的举动,新的机会开辟了突然和大规模的未满足的需求。在整个食品首席执行官约翰·麦基共同创立于1980年的保健食品巨头之前,他和他的女朋友拥有一个独立的杂货店,萨弗韦,这是一楼的市场,第二楼是一家餐厅,捕获多个新兴市场。

有关:How Whole Foods CEO John Mackey Is Leading a Revolution in Health and Business

当你快速行动并首先上市时,您将获得一个头部开始捕获市场份额。自由艺术毕业生在这些定位拼图中非常奇妙;如果您有一个复杂的问题或需要混合多个行业,请考虑获得自由艺术的大脑,以产生获胜的想法。你稍后会感谢自己。

Channel creativity for a competitive advantage

Sally Hogshead,作者New York Times畅销书Fascinate: How To Make Your Brand Impossible To Resist,points outthat “different is better than better.” Being the best usually requires extensive research, many product iterations over many years and huge expenses.

而不是试图成为最好的,不同。你需要一些创意思考来找到你的方式,所以这里有几个提示来跳动你的左脑:

  • Capture ideas in the moment.建立一种方式来快速抽出闪电的闪电,全天进入你的头部。语音备忘录或在手机上拍摄应用程序的笔记中的单独页面是很棒的选择。

  • Practice finding an uninterrupted flow state.我仍然被2016年关于工人行为的研究困扰found员工每40秒平均分散一次。要开发你的聚焦肌肉,让您的环境更有利于集中。

  • Read news outside your industry.Knowing your beat is important, but observing other industries can give you insights you won’t find within your own echo chamber.

调整你的职业轨迹或试验新的东西永远不会太晚。保持自己的知识,倾向于过去的经历,你可能会发现批判性思维为您提供赢得胜利的业务。

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